USA Immune Health Supplements Market | Size, Trends, Forecast

USA Immune Health Supplements Market Overview:

USA Immune Health Supplements Market was at USD x.xx billion in 2019 and is expected to reach over USD x.xx billion, recording a CAGR of x.xx % throughout the forecast period (2020-2025).

Immune care has become an important part of people’s busy lives. There are several supplements for improving immunity, such as vitamin A, vitamin B2, vitamin B6, vitamin C, and others. Vitamin D is a fat-soluble nutrient essential for the health and function of your immune system.

Recent Developments

Procter & Gamble announced its intention to acquire the consumer health business of Merck KGaA for $ 4.2 billion. P&G will purchase over-the-counter brands of Merck dietary supplements, such as Femibion ​​Women’s Health Supplements, Seven Seas Omega-3 Fish Oil, and Bion 3. Immune Health Supplements.

In April 2020, Royal DSM completed the purchase of Glycom A/S, a human milk oligosaccharides (HMO) provider. The operation required an investment of 765 million euros. This would help Royal DSM add HMOs to its product offerings and provide innovative solutions to its consumers.

In 2019, Herbalife Nutrition Ltd. launched a new immune supplement “EpiCor” for busy Americans to help them stay healthy.

In March 2020, a New Zealand-based dietary supplement company, Vitality Wellness, launched an immune health supplement made from black currant, along with additional nutrients such as vitamin C, vitamin D, zinc, and others.

Schiff Nutrition International, Inc., acquired Airborne, Inc., a leading provider of immune support products, subjected to certain adjustments.

In May 2020, Ancient Nutrition launched a new line of SBO probiotics, which included a few new products, namely Men and Women, Gut Restore and Ultimate. These are created by combining superfoods and soil organism probiotics (SBO) from various strains to support the immune system and intestinal health.

Market Drivers and Restraints:

The USA Immune Health Supplements market is driven by increased consumer awareness of the benefits of supplements for strengthening the human immune system. The rise in chronic diseases around the world is influencing the demand for immune health supplements. Also, the increasing demand for immune health supplements associated with the changing lifestyles of consumers around the world, which is also expected to drive the growth of the immune health supplement market in a positive way. Increased investment in R&D is driving the growth of the USA Immune Health Supplements Market in a positive way. However, lack of awareness of immune health supplements among consumers is supposed to hamper the growth of the USA Immune Health Supplements Market during the outlook period.

The high availability and proven health benefits of vitamins A, D, C, K, E, and B to support the immune system are driving the segment. The increase in vitamin C sales has been high since the COVID-19 outbreak, especially in the APAC region, Europe and North America. The increase is expected to continue through the forecast period, as preventive measures have accelerated.  The impact of COVID-19 has fuelled demand for vitamin C in the form of gummies and chewy candies from elderberries, blueberries, and other fruits, accelerating growth.

Market Segmentation:

By type, the Herbs and Botanical Extracts segment is expected to be the fastest growing segment in the market with a CAGR of more than 12%. The surge in vegan population looking for plant-based alternatives with relatively less side effects is supporting this segment. Growth is also associated with the importance of clean labels and health claims.

More than 90% of providers offer immune health supplements in capsule form. The soft gel tablets provide an easy way to consume vitamins and minerals. With advancements like the delayed-release probiotic formula and the combined mineral and vitamin formula, it has been found to be more effective on the market. More than 60% of new product launches take place in the segment. Additionally, the capsules must also withstand temperature fluctuations compared to other forms. The predominance of vitamins and minerals in an herbal health supplement is an important factor in the growth of the segment.

By sales channel, the store-based segments like supermarkets and hypermarkets segment dominated in 2019 and is expected to maintain momentum during the forecast period. Markets such as India, Indonesia, and Brazil buy immune health supplements from convenience stores, which are part of the segment, contributing to overall revenue generation.

Impact of COVID-19 on USA Immune Health Supplements Market

At present, analyzing the impact of coronavirus on the immune health supplement market is a moving target, but all signs point to an ongoing negative economic outlook in the first half of the year. However, the market for these supplements is witnessing the opposite impact, as consumers seek immunity supplements to avoid any type of infectious disease. Another type of consequence of the pandemic is the increasing demand for immune products and supplements for respiratory health. Vitamin and mineral supplements, herbal nutrition, and protein supplements are in high demand. As the entire USA has been affected by the coronavirus pandemic, demand is expected to increase exponentially for immune health supplements. However, the main challenge would be to establish a proper supply chain network to ensure proper distribution of products.

Regional Analysis:

Consumers’ awareness of health awareness and consumption of dietary supplements has increased in recent years. The USA is experiencing significant growth in the consumption of immune health supplements. With large multinational brands focused on offering their products to developing economies, the availability of products for different supplements, such as supplements for immune health, has increased. The increasing purchasing power of consumers combined with the affordability of different brands creates a better scenario for the immune health supplement market in these countries. In addition, the increase in online sales of supplements is another factor contributing to the growth of the USA Immune Health Supplements Market.

Leading Company

NutriGold had the largest share of the USA Immune Health Supplements Market in terms of sales and revenue in 2019.

Key Players

Key players in the USA Immune Health Supplements Market include NutriGold, Alticor Inc., Bayer AG, Nutramax Laboratories, Seroyal International Inc, USANA Health Sciences, Glanbia, Kerry Group, Danisco A/S, EuroPharma, Vital Nutrients, Koninklijke, and others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Immune Health Supplements Market, By Ingredient                               

                                6.1.1 Vitamins   

                                6.1.2 Mineral     

                                6.1.3 Herbal/Botanical Extracts  

                                6.1.4 Amino Acids           

                                6.1.5 Probiotics

                                6.1.6 Omega-3 Fatty Acids           

                                6.1.7 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.8 Y-o-Y Growth Rate Analysis             

                                6.1.9 Market Attractiveness Index          

                6.2 Immune Health Supplements Market, By Source                      

                                6.2.1 Plant-Based            

                                6.2.2 Animal-Based        

                                6.2.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Immune Health Supplements Market, By Form                         

                                6.3.1 Soft Gels/Pills        

                                6.3.2 Powder    

                                6.3.3 Tablets      

                                6.3.4 Liquid        

                                6.3.5 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.6 Y-o-Y Growth Rate Analysis             

                                6.3.7 Market Attractiveness Index          

                6.4 Immune Health Supplements Market, By Sales Channel                        

                                6.4.1 Online Retailing     

                                6.4.2 Store-Based Retailing         

                                6.4.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America – Market Analysis (2018 – 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Ingredient         

                                7.2.3 By Source

                                7.2.4 By Form    

                                7.2.5 By Sales Channel  

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Ingredient         

                                7.3.3 By Source

                                7.3.4 By Form    

                                7.3.5 By Sales Channel  

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Ingredient         

                                7.4.3 By Source

                                7.4.4 By Form    

                                7.4.5 By Sales Channel  

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Ingredient         

                                7.5.3 By Source

                                7.5.4 By Form    

                                7.5.5 By Sales Channel  

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Ingredient         

                                7.6.3 By Source

                                7.6.4 By Form    

                                7.6.5 By Sales Channel  

8. Key Player Analysis                                    

                8.1 Alticor Inc                    

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Koninklijke DSM N.V                              

                8.3 Cellderm Technologies Inc                   

                8.4 EuroPharma Inc                        

                8.5 Glanbia, Plc                 

                8.6 Bayer AG                     

                8.7 Nutramax Laboratories                         

                8.8 Vital Nutrients                           

                8.9 Bio-Tech Pharmacal Inc                         

                8.10 Seroyal International Inc                    

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures