2019 Herb Market Report.1 The report also includes a short review of herbs that experienced notable sales spikes in the first half of 2020 with a discussion of related trends.
ABC’s 2019 market report and the accompanying 2020 sales article, which were published in issue 127 of ABC’s quarterly, peer-reviewed journal HerbalGram, are based on US retail sales data provided by SPINS, a wellness-focused data technology company based in Chicago, Illinois, and the Nutrition Business Journal (NBJ), a publication of Informa/New Hope Natural Media based in Boulder, Colorado. The sales estimates for individual herbs and fungi discussed in the report reflect sales of herbal dietary supplements in which the particular herb is the primary ingredient. The report does not include sales of most herbal teas, botanical ingredients used in cosmetics, or government-approved herbal drug ingredients in over-the-counter medicines.
The report was written by Tyler Smith, managing editor of HerbalGram; Georgia May, corporate communications associate, and Veronica Eckl, associate data manager, both at SPINS; and Claire Morton Reynolds, senior industry analyst at NBJ.
NBJ based its total herbal supplement sales figures for 2019 on data from market research firms, company surveys, interviews with major retailers and industry experts, and other secondary materials. SPINS determined sales of herbal supplements in two retail channels: the conventional multi-outlet (mainstream) channel powered by IRI, a Chicago-based market research firm, and the “natural enhanced” retail channel. SPINS’ mainstream channel includes select grocery stores, drug stores, and mass merchandisers such as club, dollar, and military stores. The natural channel includes co-ops, associations, independent retailers, and large regional chains (excluding Whole Foods Market and Trader Joe’s).
For the first time, cannabidiol (CBD), a psychoactive but non-intoxicating constituent of Cannabis sativa, made the list of 40 top-selling ingredients in the US mainstream channel, where it ranked ninth in retail sales, totaling just under $36 million, a whopping 872% increase over 2018 sales in this channel. CBD was the top-selling botanical ingredient sold as a dietary supplement in natural retail outlets for the second consecutive year. Although the US Food and Drug Administration (FDA) does not consider CBD to be a legal dietary supplement ingredient, products containing CBD intended for internal use were widely available in 2019 and marketed for a range of potential health benefits, including stress, sleep support, and general health benefits.
Herbs commonly used for immune support also saw significant sales increases in 2019. Elderberry had the second-highest sales increase in the mainstream channel, making it the third top-selling ingredient in that channel. Sales of immune health-related ingredients such as echinacea and elderberry, among others, rose even more sharply in the first six months of 2020. Elderberry sales in the first half of 2020 grew by triple digits, increasing by 126% and 241% in the natural and mainstream channels, respectively, compared to sales during the same period in 2019. Sales of echinacea products also grew by more than 50% in both channels during this period.
“Sales of CBD products in natural retail stores have been steadily increasing for years, but in 2019, mainstream shoppers appeared to fully embrace the cannabis compound. Consumer sales of herbs and fungi with potential immune health benefits also remained strong in 2019 and, unsurprisingly, the first half of 2020,” said Smith, who has co-authored the annual ABC Herb Market Report since 2014. “We are grateful to SPINS and NBJ for generously supplying the data for the report and for their invaluable insights.”
“These retail sales data demonstrate the continued increase in consumer interest in and demand for herbal dietary supplements, representing a steadily growing trend toward natural health as a solid lifestyle shift, especially proactive attempts to enhance immunity,” said Mark Blumenthal, founder and executive director of ABC and editor-in-chief of HerbalGram.
The 2019 Herb Market Report features eight tables and four charts, including tables of total US herbal supplement sales from 2000 to 2019 and the 40 top-selling herbs in the US mainstream and natural retail channels. It also includes detailed descriptions of SPINS and NBJ market channels and tables of sales broken down by product type (single-herb supplements vs. combination formulas) and retail channel (mass market, natural and health food, and direct sales).
Reference” data-reactid=”13″>AUSTIN, Texas, Aug. 31, 2020 (Globe NEWSWIRE) — Consumers in the United States used an believed $9.602 billion on herbal nutritional supplements in 2019, an 8.6% boost in full US gross sales from the previous calendar year, according to the American Botanical Council’s (ABC’s) 2019 Herb Sector Report.1 The report also incorporates a limited assessment of herbs that professional noteworthy profits spikes in the very first half of 2020 with a dialogue of similar developments.
ABC’s 2019 industry report and the accompanying 2020 sales post, which had been printed in situation 127 of ABC’s quarterly, peer-reviewed journal HerbalGram, are dependent on US retail revenue facts furnished by SPINS, a wellness-focused facts technologies firm centered in Chicago, Illinois, and the Nutrition Company Journal (NBJ), a publication of Informa/New Hope Natural Media primarily based in Boulder, Colorado. The income estimates for individual herbs and fungi talked about in the report reflect income of organic nutritional dietary supplements in which the individual herb is the major component. The report does not contain revenue of most natural teas, botanical substances used in cosmetics, or government-authorized herbal drug elements in above-the-counter medicines.
The report was penned by Tyler Smith, handling editor of HerbalGram Ga May well, company communications affiliate, and Veronica Eckl, associate info supervisor, each at SPINS and Claire Morton Reynolds, senior business analyst at NBJ.
NBJ based its full natural health supplement product sales figures for 2019 on facts from market research corporations, enterprise surveys, interviews with important suppliers and marketplace gurus, and other secondary products. SPINS established revenue of natural nutritional supplements in two retail channels: the regular multi-outlet (mainstream) channel run by IRI, a Chicago-centered marketplace study firm, and the “natural enhanced” retail channel. SPINS’ mainstream channel includes select grocery merchants, drug outlets, and mass merchandisers these kinds of as club, greenback, and navy stores. The organic channel contains co-ops, associations, impartial retailers, and significant regional chains (excluding Whole Foods Marketplace and Trader Joe’s).
For the 1st time, cannabidiol (CBD), a psychoactive but non-intoxicating constituent of Cannabis sativa, designed the checklist of 40 best-advertising components in the US mainstream channel, exactly where it ranked ninth in retail income, totaling just beneath $36 million, a whopping 872% boost above 2018 sales in this channel. CBD was the top rated-selling botanical ingredient marketed as a nutritional health supplement in purely natural retail retailers for the 2nd consecutive 12 months. While the US Food items and Drug Administration (Fda) does not think about CBD to be a authorized dietary nutritional supplement ingredient, products and solutions containing CBD intended for interior use were commonly offered in 2019 and promoted for a vary of opportunity health positive aspects, like pressure, snooze help, and typical health gains.
Herbs normally made use of for immune assist also observed important gross sales boosts in 2019. Elderberry experienced the second-best gross sales enhance in the mainstream channel, generating it the third top-advertising component in that channel. Sales of immune health-associated substances these types of as echinacea and elderberry, amid other individuals, rose even extra sharply in the initially six months of 2020. Elderberry revenue in the initial 50 % of 2020 grew by triple digits, expanding by 126% and 241% in the purely natural and mainstream channels, respectively, compared to revenue through the similar period of time in 2019. Income of echinacea goods also grew by a lot more than 50% in equally channels in the course of this period.
“Sales of CBD merchandise in pure retail merchants have been steadily raising for decades, but in 2019, mainstream customers appeared to fully embrace the hashish compound. Shopper revenue of herbs and fungi with probable immune health gains also remained strong in 2019 and, unsurprisingly, the 1st 50 % of 2020,” stated Smith, who has co-authored the once-a-year ABC Herb Current market Report due to the fact 2014. “We are grateful to SPINS and NBJ for generously supplying the data for the report and for their priceless insights.”
“These retail revenue data demonstrate the ongoing enhance in purchaser desire in and need for herbal dietary health supplements, symbolizing a steadily expanding development towards natural health as a sound way of life change, in particular proactive makes an attempt to enrich immunity,” claimed Mark Blumenthal, founder and executive director of ABC and editor-in-main of HerbalGram.
The 2019 Herb Market Report characteristics eight tables and 4 charts, including tables of overall US natural health supplement profits from 2000 to 2019 and the 40 leading-selling herbs in the US mainstream and pure retail channels. It also involves detailed descriptions of SPINS and NBJ marketplace channels and tables of product sales broken down by item sort (one-herb dietary supplements vs. mixture formulas) and retail channel (mass market, normal and health food, and immediate revenue).
http://cms.herbalgram.org/herbalgram/issue127/hg127-mktrpt-2019.html. Accessed August 31, 2020.” data-reactid=”14″>1. Smith T, Could G, Eckl V, Morton Reynolds C. US Revenue of Herbal Health supplements Raise by 8.6% in 2019. HerbalGram. 2020127:54-69. Available at: http://cms.herbalgram.org/herbalgram/challenge127/hg127-mktrpt-2019.html. Accessed August 31, 2020.
About the American Botanical Council” data-reactid=”19″>
About the American Botanical Council
Make contact with: Public Relations American Botanical Council 512-926-4900 ext. 129 [email protected]