Increasing Awareness and Understanding About Press Releases
Press releases are considered as valuable, time-tested tool used in generating earned media coverage, increasing sales and spreading the message of the company, given that right strategic planning in your stories, messages and pitches are created, posted and reinforced. Pay attention to the details because this is critical especially when you are attempting to get national media outlets in covering your news. Individually pitching instead of mass pitching will gain positive results. It is essential that your press release must easily pitch and some news and stories may evolve around topics such as launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.
It is best to have a unique product than what is normally seen in the market today that will likely get higher pitch. You can conduct poll or survey if you have sufficient number of customers, and get statistically significant numbers which you can utilize in generating earned media coverage for your business. Taking this to your advantage will increase your chances of being cited and re-cited throughout the internet, because reporters love new, fresh, unique and compelling stats for their articles. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. You can also share your company’s stories to generate higher pitch like stories evolving around your activities for a social cause or exemplary company culture. Reporters would love to grace your event if they know that successful or interesting people speaking or attending the event. Your pitch-generating topic could also be your educated perspective or potential solution to something going on in the news. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. Once you’re done creating your best and interesting story or news, then it’s time to tell the story online, and this is when press release enter the limelight.
A press release can catch the attention of journalists when it is so negative or bad news, pisses off, something unique or extraordinary, something that is associated with current events, trending and in-style. Bear in mind that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing them as a blog post. Press release distribution services make your life easier because a press release distribution company is responsible for creating links of various press releases, creating thousands of impressions for your products and services. So if you are looking for press release distribution services, we are here to help you.